Pernod Ricard Uk + Wset Partner to Offer Free Training

Pernod Ricard Uk + Wset Partner to Offer Free Training

The brand portfolio and education body will be offering the WSET Level 1 Spirits course to 2,000 bartenders and hospitality professionals during coronavirus uncertainty.

Anyone over the age of 18 who works in the industry will be able to sign up for the program, which will take place online over four weeks.

‘It’s a tough time for the industry on both a personal and professional basis,’ said Daniel I’Anson, head of The Brand Engagement and Advocacy Team (BEAT) at Pernod Ricard UK. ‘We know we can’t fix the whole issue but we want to do what we can to keep everyone engaged, connected and positive. We are delighted to partner with the WSET on this initiative and look forward to training a record number of new WSET students.’

The package on offer from Pernod Ricard UK includes a selection of eight of its leading spirits – such as Beefeater, Jameson, and Absolut –which will be home-delivered and used as tasters through the course. Students will also have access to the company’s BEAT team via their online channels for the duration of the course.

Students accepted on the course will also be expected to attend a final exam (in either London or Manchester) when possible. Those who are successful will receive the usual industry-recognized certificate and lapel pin.

Want to sign up? Head to and click the ‘Let’s keep busy’ tab to register.

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