To help boost profits in the face of the coronavirus, bars and restaurants have taken advantage of loosened alcohol laws, and started selling wine, beer, and liquor for off-premise consumption.
Now, new data answers the pressing question: what are we all drinking?
On Wednesday, analytics firm Nielsen CGA released the second part of its “Covid-19 On Premise Impact Report,” which focused on consumer attitudes toward food and delivery, including alcohol preferences.
According to the report, which was shared with VinePair, 15 percent of Americans on average are ordering alcohol with their takeout. The first choice preference is red wine, included in 60 percent of those orders, followed by imported beer (55 percent), craft beer (51 percent), and white wine (50 percent). Pre-made cocktails and spirit mixers tied for fifth place at 47 percent.
While takeout sales have surged nationwide — up 110 percent in the week ending March 28, compared to the average week — it hasn’t been enough to offset the loss of business caused by the coronavirus.
Bars and restaurants that have remained open saw an average decrease of sales velocity (a term Nielsen defines as the expected sales, based on existing data) of 73 percent in the week ending March 21, and 77 percent last week.
According to Nielsen, “even though some outlets have switched to takeout only operation, survival will still be difficult if check values remain at this low level.” Boosting alcohol sales may be one way to reverse the trend, although the report offers a sobering reminder of the already-widespread damage done to the drinks industry.
“With many of the biggest on premise markets now closing for in-outlet service, we do have to face the hard fact that things are going to get worse before they get better,” the report states.
The article New Data Shows Which Booze People are Adding to Their Takeout Orders appeared first on VinePair.