Wine O’Clock? Study Reveals Americans’ Favorite Time to Drink Wine

Wine O’Clock? Study Reveals Americans’ Favorite Time to Drink Wine

JaM Cellars, a wine brand based in Napa, Calif., commissioned a survey to determine Americans’ favorite wine-drinking times. The survey asked participants when and where they tend to drink, including day(s) of the week, hour, and location. According to the survey, which queried 2,000 participants, Americans prefer to drink wine the most on Saturdays, and Wine O’Clock is approximately 6:59 p.m.

Additionally, people prefer drinking at home, on the couch,  Food & Wine reports. Relatable. Respondents said they’re most likely to drink wine on Saturday (55 percent), followed by Friday (50 percent). Tuesday is the day respondents were least likely to drink, followed by Monday, which leaves Wine Wednesday and Thirsty Thursday smack in the middle.

(It’s worth noting that a 2013 study released by Cobevco, a wine bottler in Australia, determined Wednesday as the most popular wine drinking day, with imbibers popping their bottles at 6:35 p.m. Also worth nothing: There are also plenty of reasons to indulge any night of the week.)

Survey respondents also denoted their favorite locations to drink wine: “at home” (66 percent) and “on the couch” (nearly 50 percent) beat out “at a restaurant” (35 percent) and “at the kitchen table” (25 percent), which shows that wine is perceived as a casual beverage for most respondents.

Finally, JaM Cellars set out to determine the precise hour and minute for Wine O’Clock. It arrived at 6:59 p.m. by averaging the responses between 5:01 p.m. and 9 p.m, the most popular time period.

“6:59 p.m. is a fantastic Wine O’Clock to put on the calendar, but the perfect time for wine is whenever and wherever you choose,” Michele Truchard, co-founder of JaM Cellars, said in an announcement.

We tend to agree.

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