Launched just in time for summer, the new ready-to-drink cocktail also comes in Neighbourhood Packs for communities who have pulled together during the COVID-19 crisis
Made by infusing sparkling white wine with Edinburgh Gin’s Raspberry Liqueur, the Raspberry Gin Fizz has been created in response to the growth of the RTD category, no doubt strengthened as the public are drinking at home due to the UK lockdown and the closure of bars.
‘We’ve taken a service we know our consumers love and given it back to them in a pre-mixed, convenient format,’ said Neil Boyd, UK managing director of Ian Macleod Distillers. ‘The RTD category has gone from strength to strength over the past few years and now, more than ever, consumers are looking for convenient pre-mixed options – which is why we decided to bolster our award-winning range of premium RTDs with this exciting release.’
A special ‘Neighbourhood Pack’ (containing 24 cans) has also been created and will be delivered free to streets throughout the UK who have shown the greatest community spirit throughout the coronavirus crisis. The public can nominate a neighbourhood via the brand’s online channels, sharing an example of its community spirit during the pandemic.
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