Natty Light Launches Cheap, Boozy Hard Seltzer

Natty Light Launches Cheap, Boozy Hard Seltzer

Natural Light “has crashed the seltzer party” with Natural Light Seltzer, its new hard seltzer brand that’s both boozier and cheaper than its spiked seltzer competitors, according to Anheuser-Busch.

Natural Light Seltzer is available nationwide in two excessively yet vaguely described flavors: Catalina Lime Mixer: When Cherry & Lime Become Best Friends; and Aloha Beaches: When Mango & Peach Go Beach Mode. (It literally says this on the can labels.)

Each “blend” is a slightly boozy 6-percent ABV, compared to a majority of spiked seltzer’s 5 percent ABV. As for the lower cost, a spokesperson told VinePair in an email, “Anheuser-Busch does not dictate price nationally and it varies from state to state and retailer to retailer. However, I can confirm that the price will be roughly 20 less than the mainstream brands.”

(So, if its in-house competitor Bon & Viv Lemon Lime is $8.49 for a 6-pack, we can assume a Natural Light Seltzer Catalina Lime Mixer 6-pack will go for about $6.80.)

Natty’s summer-themed sparklers are available in 12-packs, 24-packs, and 25-ounce single-serve cans. As part of the national rollout, Anheuser-Busch is also giving away 1,000 cases of Natural Light Seltzer via a sweepstakes on Twitter.

“Tell us on social why your party needs more flavor and we may just deliver cases of Natural Light Seltzer right to your doorstep,” the press release said. The sweepstakes is open to U.S. residents aged 21 and older from August 13, 2019 through September 8, 2019. To enter, tweet the hashtags #NattySeltzer and #Sweepstakes.

And just like that, Naturdays were a thing of the past.

The article Natty Light Launches Cheap, Boozy Hard Seltzer appeared first on VinePair.

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