It seems that Summer 2019 is destined to be known as the summer of White Claw. The spiked seltzer (and to a lesser extent its competitors) has emerged as one of the top alcoholic beverages Americans are drinking this summer. What’s most fascinating is how this trend has essentially come out of nowhere: Unlike previous summer crushes like rosé or the Aperol Spritz, there’s no storied tradition, no revered homeland for spiked seltzer … just some clever marketing and an ability to tap into people’s desire to get buzzed yet not feel too drunk while they’re outdoors.
On this week’s VinePair podcast, Adam and Zach unpack the popularity of this raging trend and look to understand whether it’s just a summer fling or whether spiked seltzer will remain a part of America’s drinking habits for years to come.
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