Italian liqueur brand Disaronno has launched an amaretto cream liqueur called Disaronno Velvet in the UK in its first line extension in over 500 years.
Founded in Saronno in Lombardy in 1525, amaretto liqueur Disaronno is one of the oldest Italian spirits brands and is known for its distinctive rectangular Murano glass bottle.
Disaronno Velvet shares the same bottle shape as the original liqueur, only in white. According to its makers, the liqueur boasts notes of apricot, almond and vanilla. It can either be served over ice or within a cream cocktail.
“The unique tasting experience enjoyed over ice means consumers across the UK can enjoy a completely new product with the distinctive taste of Disaronno, even during this enforced period at home,” said Neil Jardine, managing director of Disaronno International UK.
“The launch is incredibly exciting for us and we have big ambitions for the brand in the UK, and entering a new category with the launch of Velvet is only the start,” Jardine added.
The 17% ABV Disaronno Velvet will be available in the UK at major retailers from the end of May with an RRP of £15 per 50cl bottle. The launch of Disaronno Velvet follows the company announcing plans to unveil a new UK subsidiary, Disaronno International UK, from January 2021
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