Airing between regular episodes of the VinePair Podcast, “Covid-19 Conversations” takes an inside look at how the coronavirus crisis is impacting all areas of the alcohol business.
In this installment of “Covid-19 Conversations,” VinePair CEO Adam Teeter interviews Maggie Curry, director of marketing of Jackson Family Wines and Kendall-Jackson, about behavioral shifts in wine consumption and wine sales.
As sales shift into the digital realm, Curry predicts what this will mean for wine businesses in the long-term and, in the case of one brand, anticipates “more of a holistic, full 360 approach” to future consumer interactions as a result of Covid-19.
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The article Covid-19 Conversations: Jackson Family Wines’ Maggie Curry on the Future of Drinking at Home appeared first on VinePair.