Airing between regular episodes of the VinePair Podcast, “Covid-19 Conversations” takes an inside look at how the coronavirus crisis is impacting all areas of the alcohol business.
In this installment of Covid-19 Conversations, VinePair CEO Adam Teeter speaks with Fancesco Zonin, vice president of the eponymous Casa Vinicola Zonin based in Italy’s Veneto region.
Zonin offers insights into the wine industry in Italy, including how wine consumption hasn’t decreased during the pandemic outbreak, but rather has shifted from on-premise to retail and online sales. He also discusses the nuances of adapting fine-wine sales under these circumstances, as the business pivots to promoting its wines online.
Looking at the long term, Zonin predicts that restaurants and on-premise accounts will continue to champion high-end wine sales. He believes that high-quality wine requires more than an online platform to succeed, and that it instead requires the passionate storytelling provided by a sommelier or restauranteur.
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The article Covid-19 Conversations: Francesco Zonin on the Future of Italian Wine appeared first on VinePair.