Airing between regular episodes of the VinePair Podcast, “Covid-19 Conversations” takes an inside look at how the coronavirus crisis is impacting all areas of the alcohol business.
In this installment of “Covid-19 Conversations,” VinePair CEO Adam Teeter interviews Ed Pilkington, chief marketing and innovation officer of Diageo North America, about how the multinational beverage company is dealing with production and distribution changes while also pursuing new ideas.
According to Pilkington, Diageo is persistently relationship-oriented internally, nationally, and globally, and has been virtually checking in on employees and customers alike. Pilkington also discusses the rise in popularity of the at-home cocktail, believing that current stay-at-home measures will have a positive impact on drinks culture, wherein people will emerge with more confidence to make and appreciate great drinks.
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The article Covid-19 Conversations: Diageo North America CMO Ed Pilkington on Marketing and Mixology in Quarantine appeared first on VinePair.