Chase Enters the Hard Seltzer Category

Chase Enters the Hard Seltzer Category

English ‘field to bottle’ distillery Chase in Herefordshire has entered the burgeoning hard seltzer category with a trio of flavored gin seltzers.

 

Called Chase’s Gin Seltzer, the trio has a Chase gin base and is made with sparkling water sourced on the family farm.

Inspired by gin botanicals, the three flavors in the range are Seville Orange, Pink Grapefruit, and London Dry & Lemon. All three contain no artificial ingredients and 89 calories per 250ml can.

On sale today via the Chase website, a pack of three costs £7.50 while a 12-pack will set you back £30. The range is aimed at on-the-go, health-conscious millennials, and Chase hopes the launch will widen the brand’s reach to a new audience of drinkers.

Distillery director James Chase decided to develop the range after seeing how popular hard seltzers were while living in the US then clocking the wellness boom back in the UK.

“Consumers are becoming increasingly health-conscious, and for those seeking a low-calorie alternative to wine, beer, and cider, chase’s Gin Seltzers are ideal,” he said.

“The range is designed for those active, on-the-go individuals that want to enjoy a drink without compromising their healthy lifestyle.”

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