Budweiser and Coleman Target Millennials With ‘Natural’ Beer-Infused Meats

Budweiser and Coleman Target Millennials With ‘Natural’ Beer-Infused Meats

Budweiser likes to market itself as the American lager. For many, it is, indeed, the patriotic beer of choice, despite its Belgian-Brazilian ownership. Now, thanks to a new partnership with an “all-natural” meat supplier, the King of Beers can be served on plates and in long-neck bottles during holiday cookouts.

The AB InBev-owned brand has teamed up with Coleman Natural Foods to deliver a variety of Budweiser-infused pork products, including St. Louis-style ribs, pulled pork, and a range of spiced sausages. The new products should be available in grocery stores nationwide by the start of summer, just in time for barbecue season.

Both brands seek to appeal to a new, younger audience. “The partnership will help create awareness for the millennial consumers to stop and shop in the processed meat case,” Bart Vittori, general manager of Coleman Natural Meats, said in a press release.

Budweiser made a recent push to be more “transparent” about its brewing ingredients. While the ads for its corn-syrup-free Bud Light should be seen as anything but transparent, we can definitely endorse the pork used in these products.

Each of the “Budweiser Meats” is made using “all-natural,” 100-percent-crate-free pork, raised on a vegetarian diet with no animal by-products. The meats are also free of antibiotics and have no added hormones.

The article Budweiser and Coleman Target Millennials With ‘Natural’ Beer-Infused Meats appeared first on VinePair.

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