Not long ago, there were just a couple of nonalcoholic beer brands on the market, none of which offered much in the way of flavor and diversity of style. Those days are now long gone, with big-box brands and craft breweries getting into the game, pumping out NA options including pilsners, fruit-forward Saisons, and Mexican-style lagers. And major players like Clausthaler and O’Doul’s are redesigning, offering new styles to keep up with the trends.
“With little to no innovation within the nonalcoholic beer category over the past few decades, this poses an exciting opportunity for brewers,” says Golden Road Brewing general manager Dan Hamill. “How can we bring full flavor to the historically bland product?”
Another NA OG, O’Doul’s is ubiquitous in the world of alcohol-free beer. Its classic brew is mild with a slightly dry finish, nothing to offend or excite. But last summer, the brand was given an update that was meant to appeal to younger consumers, with three limited-edition cans designed by different artists.
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